MID is a highly innovative research and training laboratory. We distinguish ourselves from similar institutions because:

• we organize executive-level trainings and research programs in close cooperation with leading business schools and corporations (as opposed to focusing on self-interests only)
• we devote equal attention to the management & marketing, technology & engineering and design aspects of innovation (as opposed to just one or the other aspect)
• we base our work on transdisciplinary (not merely multi- or interdisciplinary) collaboration
• we focus on real product/service innovation tasks (as opposed to abstract innovation theory)
• we are dedicated to the next generation of innovation thinking (not the status quo).